Uber Freight has moved its first European load – a trailer full of beer.
Only a few months after it was announced that it would expand to Europe, Uber Freight and its partner Heineken transported the lager in the Netherlands.
Maarten Koudenburg, senior director at Heineken Nederland Supply Chain, said: “This first European load gives us the opportunity to experience Uber Freight in the context of the European market. We look forward to exploring new opportunities such as these in the future. “
With an annual value of around € 360 billion, the transport industry in Europe is the third largest in the world (after the US and China).
Small to medium-sized carriers in the EU account for more than 85% of the total carrier pool, but have difficulty connecting to larger shippers. This is something Uber Freight hopes to change.
Let’s hope they don’t see the situation through beer glasses.